![Photoshop mockup of Home, Cart, Detail, Splash and profile screens](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/bc100e13-e2c1-41f5-9f5c-47a028709444_rw_3840.jpg?h=5aaf69263a4eaa5591ed73ebffe39c5b)
Photoshop mockup of Home, Cart, Detail, Splash and profile screens
Ladies styles:
![Ashleigh Rose Persona with image of Ashleigh at a concert](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/479d9d05-2445-499a-a3f9-d9e93e93c681_rw_1920.jpg?h=aed953c49631bc12ef0b426327a91eeb)
Ashleigh Rose Persona with image of Ashleigh at a concert
![Brandon Marx Persona with image of Brandon at a concert](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/dcf23edd-7883-4a93-b54b-744ae60ecb33_rw_1920.jpg?h=dec96e8696cf3c132030a11b4896a38e)
Brandon Marx Persona with image of Brandon at a concert
![Ashleigh's User Journey Map to find a new trucker hat at the merchandise booth](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/203ddb25-dec7-41d1-8b7b-f6d0402a64d1_rw_1200.jpeg?h=8e85e7db300c165b061a82224c1b803d)
Ashleigh's User Journey Map to find a new trucker hat at the merchandise booth
![Brandon User Journey To find Rumpke Mountain Boys hoodies in an XXL](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/4ccfcf53-4d19-4047-8412-f43c143262c5_rw_1200.jpeg?h=a3a80413d261ae013eb1ffdae1372cc8)
Brandon User Journey To find Rumpke Mountain Boys hoodies in an XXL
![User task map pf purchasing an item](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/9db1f081-7522-4484-a4f8-e76dcd708bef_rw_1200.jpeg?h=59aa91f972833294fa94e6d42f91cc21)
User task map
![Home and Log-in screens paper wireframe](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/fbd38aee-8c38-4cc3-bda5-dca3984f30be_rw_1920.jpg?h=80f7e848097fa2214f8404bf560893fd)
Home and Log-in screens paper wireframe
![Merchandise, Details and Cart screens paper wireframes](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/2d826549-b017-4824-bbfb-c86bfa0ab911_rw_1920.jpg?h=873c37b850da1f8cc9706a7ff6ebd949)
Merchandise, Details and Cart screens paper wireframes
![Payment, Tracking and Account paper wireframes](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/16244442-b1ce-439f-b62f-b28129472407_rw_1920.jpg?h=37c8bb4ecf4b01d7cde6fa8a3c6b34d4)
Payment, Tracking and Account paper wireframes
![Splash, Create Account, Log-in, Home, Merchandise, Details, Cart, Payment, PayPal, Confirmation, Tracking, Profile and Menu screens digital wireframes](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/6c37c381-f6d4-4bee-8946-544921f2fcae_rw_1200.jpg?h=81d8fc8026c8230048a9ba927c68ba48)
Splash, Create Account, Log-in, Home, Merchandise, Details, Cart, Payment, PayPal, Confirmation, Tracking, Profile and Menu screens digital wireframes
![Gif of user flow purchasing an item Low-fi prototype](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/f10f149b-9d94-49a9-9702-05fae805dc28_rw_600.gif?h=4e7cb49770d5f695c308218c0a5387b0)
Gif of user flow purchasing an item Low-fi prototype
2. If we type out the categories rather than having just lines, it would be less confusing for users.
3. Users want to add input data to the prototype.
2. Users took extra time to get to the Merchandise Screen from the Home Screen.
3. Users were confused by the keyboard that moved on and off the screen too fast.
![](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/41c56f75-8390-4672-9e46-7edaf07d71f3_rw_600.png?h=16b68c7021125bad9341ec940dd5c72b)
Digital mockup of Merchandise screen before usability study
![](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/21668a80-d89f-45e4-b614-f37c6686e56e_rw_600.jpg?h=d5be78153a4b1471a984a5abff49a9a8)
Digital mockup of Merchandise screen after usability study
![Digital mockups of Details screen before and after usability study](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/bb92165d-ddff-4174-b72f-a58e87e938d3_rw_1200.jpg?h=2e779305ae09a970d8994d9fdd52e9f4)
Digital mockups of Details screen before and after usability study
![Mockup of Details screen](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/9de232bb-2289-4844-a503-1c209154bb98_rw_600.png?h=c8b9d62e7db6146858dd86c84a625a71)
Mockup of Details screen
![Mockup of Home screen](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/90dfcc5a-4f7d-4d64-8d4b-d8c20524d31d_rw_600.jpg?h=9e168591129057e779e8ba7c8b94a92b)
Mockup of Home screen
![Mockup of Tracking screen](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/8763af6b-6beb-4163-9949-6b122efbe682_rw_600.png?h=934e25ea809e7a996db0c9d5ed9e4edf)
Mockup of Tracking screen
![Mockup of Profile screen](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/d7036af2-53ee-4dbe-9abb-781c3910f0a6_rw_600.png?h=342816303e571af35708c8c99cc1bf28)
Mockup of Profile screen
![Hi-fidelity prototype of user flow of purchasing an item in the app](https://cdn.myportfolio.com/6fe111852d2a48dbacaf0c302a1d3f51/eaaeadc6-dc09-47af-bbe7-c26dec0af6db_rw_1200.gif?h=6137440989e97d8dba2f32cfe6f84211)
Hi-fidelity prototype of user flow of purchasing an item in the app
3. Changed the Keyboard timing on the screen to avoid jerky movements and prevent seizures.
4. Included icons with the names typed below them to make them more legible.
2. Send to the Rumpke Mountain Boys for approval.
3. Send to engineering team for implementation.