Understanding the user
I want to understand the processes and emotions people experience when buying Rumpke Mountain Boys merchandise. To identify common user behaviors and experiences to understand their needs and frustrations as they buy Rumpke Mountain Boys merchandise online or in person.
With these goals in mind, I came up with three top research questions. My first research question is: “What do you like about purchasing RMB Merchandise? How does it make you feel?” My second research question is: “How was the buying experience?” The third research question is: “Did you experience any challenges in the buying process? Can you think of a way to resolve these challenges?”
To answer these research questions, I needed to gather attitudinal data to understand the users' needs and frustrations. I chose to do informational interviews with Rumpke Mountain Boys fans.
User research: Pain points
“Make shirts for fat guys; as a former fat guy, it's something that’s always lacking." ~Jesse Barnes
“Women’s sizes, I can’t understand why those aren’t more available because half of the world is women.” ~Kristen Schenkel
No one at table:
“When they finally returned to the booth, I shuffled through unorganized shirts to find the size I needed.” ~Ashley Barnes
“I would love to see some Rumpke patches; the patch scene is coming back in style.” ~Gary Caskey
Ashleigh is a busy Medical transcriber and a die-hard Rumpke fan; she needs to quickly find her size, get her merchandise, and get back before she loses her spot on the rail.