Adobe Jenson Pro | Typeface Promotion Poster

Adobe Jenson Pro is an old-style serif Typeface by Robert Slimbach for Adobe systems. As the lead designer, my challenge was to create a double-sided Tabloid sized poster introducing the typeface to graphic design studios and individuals working in the industry.  The front of the poster should engage the target audience with a visual hook; however, the design must be simple enough so that all of the letterform characteristics are recognizable. The back of the poster must provide details of the typeface and should include the entire alphabet, symbols, and numbers as well as a short description of the typeface history. Using Adobe Illustrator I chose two letterforms to showcase and I used a grid for the background letters. The Adobe Jenson pro promotion poster showcases the J and Q from Adobe Jenson Pro with a grid of the glyphs behind it and the details in the counter of the Q, additional letterforms pour out of the tail of the Q.


Univers | Typeface Promotion Poster

The Univers typeface promotional poster showcases this modern san–serif typeface. The ligature joins the “I” with the “E” at the bottom of the page, where the curved form revealed, continues the curved theme of the ligature. The color palette chose to reflect the modern, clean typeface and the period in which Adrian Frutiger designed Univers in 1956. Red highlights the principal numbering system that distinguishes Univers from the others.

Rumpke Mountain Boys | Summer Tour Admat
The Rumpke Mountain Boys needed a poster that lists all their summer tour dates, including their new electric band logo created by Tiff Pruitt. The firefly in the logo reminded me of catching fireflies in jars as a child, that is where I came up with the design. I wanted a jar with the lid attached and couldn't find a clip art one I liked, so I took a jar from our pantry and photographed it in front of the background on my computer. The admat was shared on social media, hung at venues where they play and small handbills handed out at shows.

Rumpke Mountain Boys | Fall Line-Up Poster

The Rumpke Mountain Boys needed a poster that lists all of their fall show dates. Since they are a Bluegrass Band I decided to give it an old-timey feel. As the lead designer, I chose a crumpled parchment background and a Black and White Image of the boys. I warped the title type and listed all of the fall dates. Small playbills were handed out at RMB shows so their fans could see if they were going to be close enough to see them again.

Rumpke Mountain Boys | Summer Line-Up Poster

The Rumpke Mountain Boys needed a poster that lists all of their summer show dates. As the lead designer and because the banjo player is on fire, I chose to show a banjo on fire with the dates listed under the Banjo's fretboard. Small playbills were handed out at RMB shows so their fans could see if they were going to be close enough to see them again.

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